Services
Branding
Whether you are creating a new service line or launching a new business, I will work with you to create a brand that reflects your business’s personality.
Logos, fonts and colors are often the first things people think of when they think of branding. They are the foundation to building a cohesive online and offline presence.
Professional photos are also an important part of digital branding. We are beyond they days of just needing a headshot and using stock photos. Your customers want to see the people they will encounter when they walk into your store. They want to know what the weekly dessert special looks like.
In addition to helping you get those pieces in place, I can help ensure your website, social media profiles, hard copy materials and store all have a consistent look and feel.
Websites
Your website should be your digital hub for your business and it should reflect your branding and your business’s personality.
There are lots of things to consider when creating a website:
Hosting
Website Builder
Photos
Copy
SEO
Analytics
Social Media links
We’ll start by discussing your overall business goals to make sure your website has the elements that you need to help you reach your goals.
Then we’ll dive into the details and work together to make sure your website is as impressive as your business.
Social Media
Social media is here to stay and the trends are changing by the minute. One thing you can count on with social media is that it is a place that your business needs to be.
Similarly to a website, social media is a necessity for businesses today.
So where do you start? When you partner with me, we’ll start with a social media audit to see what platforms you are on, what is working, what is not working and determine if there are any that you should turn off or turn on.
Then we’ll work together to update the profiles and bios to ensure a consistent look and feel and voice. We’ll figure out a posting schedule and determine if you need scheduling and design software.
From there we’ll discuss a content calendar and how to grow your following - ensuring everything in the plan is sustainable for the long term.
Blogs
Yes, blogs are still relevant, but they have certainly evolved over the years and they continue to be a great way to drive traffic to your website and share your expertise.
Video blogs are very popular and are a great way to share stories through different types of media, like TikTok and YouTube.
As with social media, blogs need a regular posting schedule and creative content.
The type of blog that’s right for you will depend on you and your business. If we determine a blog is a good public relations strategy for your business, we’ll work through all of the necessary steps to get your blog up and running.
Media Outreach
There are so many ways to share your content today and media outreach is still a great way to get your information to the masses.
Traditional media:
Newspapers
Local TV news
Magazines
Radio
The best way to get through to traditional media outlets is still the “old-fashioned” press release. Depending on the reach you are looking for, we may consider a local media list or decide that we need to use a national wire for broader coverage.
Digital Media:
Blogs
Podcasts
Video Podcasts
These are modern forms of traditional media and can sometimes have even broader reach than traditional media.
I will help you determine what news coverage is right for your business’s needs and we’ll work together to share your news with larger audiences!
Events
Events can bring life to your business in a way that services and digital media cannot. It can showcase your team, a new product or service, and is great for creating partnerships.
Events to consider for your business:
Launch Parties
Business anniversaries
Key Milestones
Team appreciation
Client / customer appreciation
Community events
And the list goes on! Whatever your event needs are, we can work together to brainstorm ideas for the location, schedule, invitations, photographers, etc.